In 2015 it was the general election and we were tasked with getting the 'youf' to vote. At the time E4 was the most popular channel amongst 18-24s, so we shut it down, literally, for the whole day. So watching reruns of Big Bang Theory on E4 couldn't be used as an excuse not to vote. And we can’t take all the credit but votes from the 18-24’s did rise by 6%.