Being out of our depth in some fancy restaurant happens regularly in this industry, so when it came to bringing to life Three’s 5G super-fast search capabilities, we didn’t need to look much further than our own lives to write this script.
Since winning the business in 2020, we worked on rebranding Three UK, giving it a brand spanking new colour, tone of voice and an own-able perspective for the photography.
In 2020 life was, well, terrible and our phones were there to witness it all, from the antibac to the constant doom scrolling and the seemingly unending Zoom calls. In our first ad for Three we brought to life the unending misery of being a phone in a pandemic.